Blog

With self-care becoming a major focus in beauty world, “clean beauty” – products for the face, body, and hair made with non-toxic ingredients and transparent formulations – should be a familiar one. Yet there are a few common misconceptions that make the term “clean” a little murky for the averag...

The new year is a great time to get up to speed on what’s in store for skin care. Making the pivot to clean beauty has been a significant and steady trend, and self-care practices are also on the rise (and helping us get through this COVID-19 pandemic). So, becoming more familiar with non-toxic i...

Although sheet masks have received a lot of renewed buzz during 2020, they have always been an essential part of skin care. In fact, these serum-soaked fabric masks are reserved for step #7 in the centuries-old Korean Beauty skin care ritual. Whether you apply one daily or weekly, sheet masks are...

November is National Healthy Skin Month, and it’s a great time to reflect on how important it is to pay extra attention to your skin – after all, it is your body’s largest organ! While there are so many ways to help your skin stay hydrated, healthy, protected, youthful, and glowing, these are our...

If you’re wondering why skin care experts are re-shining the spotlight on the skin care ingredient Niacinamide, it’s with good reason. Though it isn’t new, when it comes to a single ingredient that checks all the boxes, Niacinamide, (a.k.a. Nicotinamide) simply gets the job done. A water-soluble ...

For many, the daily skin care routine can be tedious, where cleansing, treating, and moisturizing feel like a “have to” instead of a “want to.” But from the Korean Beauty perspective, tending to your skin can go from repetitive to rewarding, making skin care a treat instead of a chore. Here are a...